Rap and Balladry free essay sample

A comparison between the musical expressions of Rap and Balladry. The paper compares these two genres using the works The Message by Grandmaster Flash and a childs ballad entitled The Trooper and the Maid by Ron Clarke, in an attempt to propose the idea that rap songs are an extension and adaptation of ballads. It begins by defining the two genres and discussing their origins. It then explores the structure and the melodies associated with these art forms in relation to the aforementioned works. The focus then shifts to the purpose of the musical forms and the ways in which these musical traditions are handed down from generation to generation. Over the past twenty years rap music and hip-hop culture have become a way of life. The music has become an art form that is often criticized for raunchy violent lyrics and described as garbage by many, but it has stood the test of time and crossed all racial and ethnic barriers. We will write a custom essay sample on Rap and Balladry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page According to an article written by Curtis Blow, a forefather of the rap and the hip- hop movement, rap is conversing in rhyme to the rhythm of a beat. (Blow). Encarta explains further that rap is a genre of rhythm-and-blues music that consists of rhythmic vocals declaimed over musical accompaniment. (Rap) In a rap song the musical accompaniment is characterized by electronic drumbeats, which are used in combination with samples taken from previous musical recordings.

Our Energy Supply essays

Our Energy Supply essays Have you ever thought about how we get the energy to run the things we take for granite every single day? There are many sources of energy that are used for transportation, heat, light, and the manufacturing of goods of all kinds. The development of science and civilization is closely linked to the availability of energy in useful forms. The seven main energy sources are fossil fuels, hydroelectric, solar power, win power, geothermal, nuclear power, and biomass energy. By harnessing the sun, wind, falling water, plant matter, and heat from the earth, energy planners expect to decrease the environmental impact on energy use. Most of the nonhydro renewable power comes through some form of combustion, such as the burning of biomass, landfill gas, or municipal solid waste. Little electricity comes from solar, wind, and geothermal sources. Factors that are increasing interest in renewable energy include cost advantages in niche markets, regulatory pressures, customer service requirements, fuel flexibility, and security. One of the biggest sources of energy is fossil fuel. Fossil fuels have served as a reliable source of heat for cooking and warmth since the beginning of history. The common fossil fuels are coal, peat, lignite, petroleum, and natural gas. Using coal as the principal ingredient can make coal gas, coke, water gas, and producer gas. Such artificial gases can be used for fuel, illuminant, and a source material for the manufacturing of synthetic ammonia. Gasoline, kerosene, and fuel oil are made from petroleum. They are mainly used for transportation if the fuel is used in a liquid form. Natural gas is a natural mixture of gaseous hydrocarbons found from the ground or obtained from specially driven wells. The composition of natural gas varies in different localities. It is used extensively as an illuminant and a fuel. Some geologists theorize that natural gas is a by-product of decaying vegetable matter in ...

Gun Control Essay Example | Topics and Well Written Essays - 1000 words - 2

Gun Control - Essay Example â€Å"In 2005, 11,346 persons were killed by firearm violence and 477,040 persons were victims of a crime committed with a firearm. Most murders in the United States are committed with firearms, especially handguns.† (Gun Violence) These statistics are very alarming and it is more of a national issue, the recent statistics are even worse. It is really easy to get weapons and especially guns. It is very important to bring about a change and it should be done soon. It is important to ensure that people do not get their hands on these guns easily, it is sure to bring down the crime rate and especially gun violence. There must be stricter laws in place to ensure that people do not get easy access to arms, this is a certain way of bringing down gun violence. Gun control has always been a very debatable and a complex topic, law-abiding citizens are expected to follow the law but these days law has become a donkey on which the rich people ride. In several Asian countries people get away with gun crimes because of their influence and authority, there have been several cases in the US also wherein the guilty have gotten away with heinous crimes. It is also a fact that firearms can be used for protection and guns can be useful provided they are in the hands of right individuals but it is very difficult to determine who is right and who is not became many a time the so called right people end up doing wrong things. This is exactly why this topic is very debatable and complex. Mental illness is also a very big factor when it comes to gun control, mentally ill people can easily go and purchase guns and run riot in the street, the very same happened in Norway a few months ago, a mentally ill person had easy access to firearms and the same resulted in a massacre. It is extremely important to place restrictions but this is something which is implausible, there are hardly any laws when it comes to purchasing a firearm, yes, one needs a

Leadership Theory Essay Example | Topics and Well Written Essays - 2750 words

Leadership Theory - Essay Example As Blanchard describes, situational leadership is not something that is done to people, but it is something done with people (p.60). Literature on Biblical context of leadership provides various views on leadership; it also recognizes that no specific leadership trait or style can be termed as best and should vary with the situation and according to the followers. This is explained through various laws of leadership in the Bible and with references to distinct spiritual personalities in Christianity. Upon extensive exploration of biblical context of leadership and after studying different leadership models and theories, it was found that situational leadership is most congruent with biblical context of leadership. The aspect of biblical leadership concept considered in the present discussion includes spiritual gifts possessed by leaders, as outlined by Borek, Lovett & Towns (p.174). This discussion evaluates how leaders tend to use or apply spiritual gifts in various situations. Further, effect of situational leadership has been illustrated through examples explained on the basis of impact of following situationa l leadership and the possible effects of not following this leadership. Contingency approach to leadership provides the best picture of leadership concept and is also the best way marker to anyone entering the leadership role. Immense debate on leadership traits and behaviors can be, to a large extent, answered by the contingency approaches modeled by various theorists. Daft (p.64) underpins the significance of contingency models by stating, ‘the effectiveness of leader behavior is contingent upon organizational situations.’ These approaches provide different methods of dealing with different situations. They incorporate different leadership styles in different situations. Daft explains,

Questionnair on customer satisfaction of bank Essay Example for Free

Questionnair on customer satisfaction of bank Essay To make a questionnaire first of all we need to understand management problem of SBI Bank. For that we need to know Why Customers are dissatisfied? Research Question: Now we need to understand where the problem is. Is it that Service Provided by SBI bank is not up to the mark or Staff member are not efficient and effective in their work or communication and after care services are not efficient or product offer by bank is not up to the mark. These are four areas in which management problem needs to be identiefied.This is known as Research Question. Investigative Question : Now we have identified problem area so now we need to examine different aspects of particular problem area its is known as investigative question. Eg. Service Provided by SBI is helpful? Service is being provided timely? In Second area of Problem of staff member, we need to Examine that information provided by staff member is easy to understand Staff member are Help full In third problem area of after care service, we need to examine whether account is Keep up to date or not? Queries are attended promptly Measurement Question: Now we need to convert investigative question in to normal layman language so that person can Understand and can answer properly. Myself Khushbu Desai. I am T.Y.B.B.A Finance student. I am doing study in B.R.C.M College of Business Administration. I have prepared a Questionnaire for Business Research Project Against Study of Customer Satisfaction for Customers of State Bank of India (SBI), Parle Point Branch. Please help me to do survey by rating the service that you currently receive from SBI Bank 5 = Excellent 4 = Good 3 = Average 2 = Poor 1 = Very Poor (Tick the boxes where appropriate)

Ethical Challenges in Consent to Research Participation

Ethical Challenges in Consent to Research Participation Belmont Report (basic principles underlying the ethical challenges): Autonomy respect for persons beneficence justice [AS1]What should participants understand to understand they are participants in research? (Wendler et al. 2008). In order for a participant to give valid consent, the PIL at minimum should include 20 elements as detailed out in section 4.8.10 of ICH GCP guidelines so that comprehensive information is provided to them. The CIOMS guideline lists 26 essential elements to informed consent. Hence, this question encompasses one of the major ethical challenges faced during the consenting process. According to participants perspective, is all the information included in the PIL relevant to their decision-making? It is often noticed in practice that participants feel overwhelmed by the information provided to them, and as a consequence they skim over information which they feel is not applicable or relevant to them. But then the next question arises, what about the elements that are considered non-relevant by the patient? Does it contain important information which the patients would otherwise be missing out on? As result it is unclear as to what should be the adequate content of the PILs to satisfy the needs of the patient and delivering the minimum sufficient (encompassing all perspectives) information at the same time. Failure to find a balance in this respect might undermine the validity of potential participants consent is it as informed consent or not? Fortun et al. 2008 noted that participant recall and understanding of clinical trial information was poor despite a comprehensive 13 page PIL. A systematic review also highlighted that providing patients with more information results in lower participation rates (Edwards et al. 1998) To determine what information potential participants need to understand in order to give valid informed consent, it is useful to identify the purpose or justification for requiring consent in the first place. Once we answer this question, we can then determine what information individuals need to realize this purpose or goal (Wendler et al. 2008). Informed consent serves at least two purposes. First, the requirement for informed consent allows competent individuals to understand whether participation in research is consistent with their interests. Second, informed consent allows individuals to decide for themselves whether they will enrol in the study in question. For this purpose, potential participants should be provided with the information they want to decide whether to enrol in the study, which goes back to our earlier challenge of the content of consent. Not[AS2] just the content of PIL, but the quality of its content should also come under ethical scrutiny. Both the content and its quality together will help the patient to make a reasoned choice. In order to truly understand something, one must exercise two capacities (which together constitute the meaning of decisional capacity in healthcare) the capacity to understand the meaning of the information provided, and the capacity to appreciate the relevance of this information to ones own situation and come to a decision [Iltis, 2006, 181]. In terms of the actual words used in PIL, the complexity of the technical language in which consent forms are written remains a problem, though this can easily be remedied. (Macklin). But its not just that. Its even the simple terms like describing research using other terms, for example, explaining that the project involves a study or a clinical trial, seems unlikely to help those who do not already understand research. For example, a potential participant understands the studys risks, potential benefits, procedures, and alternatives. What else should the patient understand to understand that the project in which they are being invited to participate involves research? And what additional information should investigators disclose to help them understand this fact? Another facet to this linguistic challenge is when considering translation to local (or regional language). For example, some languages do not include a word for research. Does it follow, as some commentators speculate, that these individuals cannot understand that a study involves research, hence, may not be able to provide valid informed consent? At the other extreme, explaining every aspect of clinical research seems impractical, if not impossible. Understanding the history of clinical research and its abuses alone might require a lifetime of study. Between the insufficiently minimalist and impossibly maximalist extremes lie many questions, and the need for guidance. Must investigators disclose and must potential participants understand the scientific design of the study? Do they need to understand that the study is phase I, and how that differs from phase II and phase III studies? Too much information can be as bad as too little; both tend to interfere with the ability of research participants to grasp what is relevant Macklin et al. After the information has been provided, the next question is, has the information been received? As Nijhawan et al. states, it is very difficult to evaluate a participants viewpoint about trial since there is no established method to measure the level of understanding that a participant has about the information given. There are various factors involved in this. A participants level of understanding would be affected by a degree of misunderstanding that can occur because of incorrect or inadequate language translations as well as their level of education. (Ferguson, 2002) The national and international guidelines state that the comprehension of PIL should be accessible to a 12 year old. However, only 50% of patients feel that the provided information is clear and concise, with many patients having to read the document numerous times to gain a grasp of the medical terms contained within the PIL. There is also considerable debate about patients perception of the goal of research, which is termed as Therapeutic Misconception in an article by Appelbaum et al. It states that a further difficulty arises from the failure to distinguish between experimental research and therapeutic medicine in the context of clinical research. Surveys have shown that many patients who are enrolled as subjects develop the misconception that the goal of the research is a therapeutic one, and they agree to be enrolled in the often unrealistic hope that they will benefit directly from participation in the study which yet again undermines the validity of informed consent. Another [AS3]related difficulty involves the widespread variation in subjects comprehension and appreciation of the nature of risk. The Belmont Report reminds investigators that they have responsibility for ensuring that the subject has comprehended the information provided to them, and that the obligation to ascertain that the subject has adequately understood the nature of the risk entailed by the research increases in proportion to the seriousness of the risk (Section C). Studies have shown that most adults have a limited ability to think in terms of probabilities and to appreciate risk, even when steps are taken to enhance their understanding [Iltis, 2006, 181, 185]. It is generally agreed that the amount of information provided should be based on the typical reasonable adults understanding of risk, although there is much disagreement about how to define this, given that interpretations of both linguistic and numerical ways of expressing the possibility of risk vary considerably, as does the amount of risk different people are willing to assume. Moreover, what might be risky for one person, it necessarily wont be the same for another. While the investigator can provide the prospective participant with scientific data relating to types and probability of risk in order to assist her in making a decision, it is the value they attach to risk which will ultimately determine whether or not they chooses to participate. Thus great care has to be taken to ens ure that research risks and potential adverse events are presented to prospective participants as unambiguously as possible. Then [AS4]again there are problems relating to research involving vulnerable populations, some of whom may have diminished or impaired mental capacity and may not be capable of providing consent at all. (Macklin) A balance needs to be established between the obligation to protect more vulnerable or less autonomous research participants, on one hand, and, on the other, the need to conduct research involving minors and persons with reduced mental capacity in order to provide these populations with access to results or interventions which may benefit them clinically. Persons with diminished mental capacity and children who have not yet reached decisional maturity should not be automatically denied the benefits of medical research, but neither should they be excluded without justification from decisions made about whether or not they become involved in research. What is crucial is that additional safeguards be put in place to ensure that these groups are protected from exploitation, in particular while explaining the nature of the research when obtaining their consent. Where this is not possible, and it is felt that the research has sufficient clinical value to proceed, stringent requirements f or obtaining proxy or surrogate consent should be put in place. Consent forms should reflect this need for additional protection. [task article] Given the current socio-legal research environment, it is difficult to know whether, in practice, researchers and research review bodies err in overestimating or underestimating the decisional capacities of persons with mental illness. Either type of systematic error can be costly. Allowing persons with mental illness to participate on the basis of defective consent would violate the most basic ethical tenets governing human research and can amount to exploitation. Yet, by erring too much in the other direction-that is, by overemphasizing the vulnerabilities of persons with mental illness-researchers and review bodies could unfairly exclude competent individuals with mental illness from opportunities to participate in research. The ethical costs of excluding willing individuals with mental illness from participating in research are not sufficiently emphasized. Unjustified exclusion from research, however well intended, is a form of discrimination. Moreover, in the abse nce of adequate research on the most severe forms of mental illness, individuals with these illnesses are relegated to receiving treatments for which there is only inferential evidence of efficacy. For these reasons, a major ethical challenge for psychiatrists and other professionals engaged in mental illness research is to develop ethical principles and practices for selecting research participants that ensure proper respect and protection without reinforcing incorrect assumptions about individuals with mental disorders. Another major ethical challenge faced during obtaining consent is assessing the patients voluntariness. Macklin et al. paper questions, can the complete voluntariness of patients decisions to participate in research always be guaranteed, especially when the person conducting the research is the patients own physician? Objective of a researcher is to perform systematic investigations involving human beings to develop generalizable knowledge whereas as a practitioner their focus is on diagnosing and treating the illness in individual or group to meet their health needs. So an interesting, albeit ethical, dilemma arises. Should the physician fulfil their sole obligation of focusing on the well-being of the patient, yet in the context of trial conduct, the physician (now an investigator) has competing obligation to generate high quality data. The trial distracts from good personal care. Declaration of Helsinki 2000 Article 28 says: The physician may combine medical research with medical care, only to the extent that the research is justified by its potential prophylactic, diagnostic or therapeutic value. When medical research is combined with medical care, additional standards apply to protect the patients who are research subjects. [macklin] There are problems concerning the way research is presented to patients who are potential subjects when the investigator is faced with such a dual role. When researchers are also clinicians caring for their patients, they face a conflict of interest that is non-financial. The need to accrue a sufficient number of patients in a study could affect the way a researcher conducts the informed consent process. Patients tend to trust their doctors, even when the intervention is research rather than a treatment proven to be effective. Practically in such a situation, patients often rely on the responsible doctor for decisions about whether to take part in a research study, the treatment available and its associated risks, despite the information available in the PIL [Bjorn et. Al, 1999] Hence, a sense of patience and training as a researcher is required from the investigators end. Investigators should receive education in research ethics that addresses rules and norms governing research; sensitivity to ethical implications of decisions and actions; and skills in ethical problem solving, including ascertainment and disclosure of conflicts of interest. [task article] Conclusion: Informed Consent is not enough. There are multi-factorial challenges to this single concept. With subject populations that are mostly medically naive and for whom the whole concept of clinical research and the umpteen terms and concepts associated with it are alien; the true essence of an informed and autonomous decision is fundamentally lost. The consent process thus gets reduced to mainly a narration-followed-by-signature process. Over the last few years, this gap in principles and practices of ethics and consent has been acknowledged and innovative concepts and attempts are being fostered, to make the informed consent process more ethical. Pranati et al. [AS1]Information Overload [AS2]Language Barrier [AS3]Comprehension and perception [AS4]Vulnerable patients

Naukri.Com Essay

COM Industry- eBusiness is the integration of a company’s business including products, procedures, and services over the Internet. [pic] †¢ You turn your company from a business into an eBusiness when you integrate your sales, marketing, accounting, manufacturing, and operations with your web site activities. †¢ An eBusiness uses the Internet as a center for all business activities. †¢ eCommerce is the online component of an eBusiness. †¢ E-business may be defined as the conduct of industry,trade,and commerce using the computer networks. †¢ Naukri. om is an Indian job search engine operating in India founded by Sanjeev Bikhchandani in March1997. †¢ This employment site allows businesses to place job announcements and look through resumes. People looking for employement can post their resumes, ad links to their home page and browse the ads and look at potential employer’s home pages as well. †¢ The site was established in 1997 by Info E dge (India) Ltd. Info Edge is a listed company on the Bombay Stock Exchange and National Stock Exchange. It went public in November 2006. As of March 31, 2011 Naukri. om had a database of about 25 million registered job seekers and over 80,000 live job listings from Corporate Customers. During the Fiscal year 2010-11 Naukri. com serviced approximately 42,000 Corporate Customers, an average of about 12,000 resumes were added while about 72,000 were modified daily in the Naukri. com database in Fiscal year 2010-11. Overview †¢ In India Naukri. com has been ranked at 22nd spot as per Alexa traffic rankings. It has a global ranking of 452. 2,480 sites share their links in the job portal. Usually almost 9 minutes is spent by each viewer in the site nd every page is viewed almost 42 second approximately. Naukri is the leading job site in India and is the premier brand of Info Edge. It has single-handedly given a new dimension to the concept of employment in the country. †¢ After it was found the company has left behind every competitor. Naukri. com as a recruitment agency offers employment related services to both regular job seekers and leading placement agencies and recruiters and corporate houses. Its services are available in both India as well as outside the country. The jobsite offers a wide range of services such as Response Management Tools and Resume Database Access. Among its major services is recruiter branding solutions, Naukri PayCheck, Naukri. com Magazine, Resdex, Naukri on Mobile and Chat and job postings. The site has, at any time, 200,000 jobs and serves almost 35,500 corporate houses. It also publishes a useful report named Naukri JobSpeak, which is brought out on a monthly basis. Corporate strategy Vision †¢ Vision is to create a platform where, in 20 years time, every Indian who is looking for a job can find one. Mission †¢ Every person looking for a Job should get one. Initial Strategy (1997-2000) †¢ The initial marketing strategy was geared towards fulfilling two objectives. The first objective was to get the companies and placement consultants to list their jobs on the web site and the second one was to get job seekers to visit the site. Towards achieving the first objective, an intensive search exercise was carried out. The team went through the previous issues of several newspapers and magazines, went to libraries, scanned Yellow Pages and built a mailing list that contained names and addresses of approximately twenty four thousand companies and placement consultants who had placed an advertisement for jobs in the last five years. Letters were mailed out to them with information about the service. At the same time, another list of newspapers and magazines was compiled. Letters were also sent to these newspapers and magazines informing them of the introduction of this unique service. Advertising was also done but on a very small scale. It was restricted to small-classified displays in newspapers. In effect, initially, the marketing strategy of Naukri. com was based on direct mailing and it was actually a very low cost one. Current Strategy (2001-2004) †¢ The marketing strategy currently being followed by Naukri. om is â€Å"two pronged† one, in the words of their marketing manager Ayesha Kapur. Naukri. com reaches out to two segments primarily – the job seekers and the employers. To reach out to recruiters, Naukri. com has a 130-140 strong sales force across the country that go around and meet the clients face to face, introduce them to the products and explain them. The mechanism adopted to reach out to the other segment, that is, the job seekers, is aggressive advertising. The aggressive advertising has kept momentum only during the last year (2003-2004). Naukri. om has been advertising on television and the print media and is now exploring radio as a medium for advertising its services and products. Advertisement on television has included promotion during the India–Australia cricket game series telecast on the national T. V. network, Doordarshan, in the year 2001. Environmental factors †¢ The major external forces are: †¢ SUPPLY AND DEMAND †¢ If the company has a demand for more professionals and there is limited supply in the market for the professionals demanded by the company, then the company will have to depend upon internal sources by providing them special training and development programs. Attributes and Characteristics †¢ Faster search †¢ Secured access †¢ Personalized data †¢ Customization of data †¢ Privacy protocol †¢ Huge records for recruiter and applicant to search from †¢ Cost effective †¢ Global reach †¢ Reduction in recruitment time by 60% Usability from stakeholder points of view For job hunters †¢ Ease of access to millions of jobs. †¢ Personalized format †¢ Secure login †¢ Global reach †¢ Application time is reduced †¢ Resume developments For employers †¢ Connectivity to millions of job hunters †¢ Real time information updates †¢ Relevant search †¢ E apps to manage resonses †¢ Ease in passing information For government †¢ Increase in GDP †¢ Increase in tax revenues Low unemployable rate IT Infrastructure requirement [pic] 5 layer model of naukri. com infrastructure [pic] Firewall It is a software application mounted on a server at the point where a company is connected to the internet. Its purpose is to prevent unauthorized access into the company from outsiders Demiliterized zone In a DMZ configuration, most computers on the LAN run behind a firewall connected to a public network like the internet. One or more computers also run outside the firewall in the DMZ. Cost benefit analysis They made the market more efficient by reducing ‘search cost’ and ‘transaction cost’ thus making it attractive to get into this market. It is important to understand the reasons for naukri. com and other similar websites registering excellent growth. The job market existed before but naukri. com and other similar websites took initiatives to facilitate certain activities performed in this market. They made the market more efficient by reducing ‘search cost’ and ‘transaction cost’ thus making it attractive to get into this market. In this case, the efficiency in the market also brings in effectiveness as the cycle time to close the transaction becomes short leading to increased satisfaction. That is, when market becomes more efficient, ‘trapped value’ is released which means a new revenue stream for the business organization. Trapped value is also released when a ‘new value system’ gets created, for example, the value of a new found ‘community’ of recruiters and job seekers—they existed earlier but as standalone entities. This leads to savings in cost to search the talent. For recruiters the cost advantage comes from reducing the cost of print ads and other traditional methods. Also they get the great talent quickly so that they can hire the person for the position and continue their operations. For job hunters it saves their cost of running around for hunting down the required jobs. Challenges in Naukri. com business [pic] People- Convenience and connectivity ensures people are just click away to get the right kind of job. The ease of accessing the database for application for the jobs has made it easier for people to search the jobs which suit them. However with increasing number of applicants the increasing database makes it difficult to manage the large pool of offers. Moreover some co-success factors support both efficiency and effectiveness: communities as parts of e-customer relationship management programs improve customer retention , thus avoiding high costs of acquiring new customers. Implementation It’s easy to describe e-commerce and the benefits resulting from its implementation. It’s not so easy to develop and deploy e-commerce systems. Companies have faced significant hurdles in these efforts: Cost. E-commerce requires sophisticated, distributed systems based on new technologies that can touch many of a company’s core business processes. As with all major business systems, e-commerce systems require significant investments in hardware, software, staffing, and training. Businesses need comprehensive solutions that are easy to use and thus help enable cost-effective deployment. Value. Businesses want to know that their investments in e-commerce systems will produce a return. They deploy e-commerce systems to achieve business objectives such as lead generation, business process automation, and cost reduction. They want to ensure that these objectives are met. Businesses also need flexible solutions so that they can easily adapt a system to meet changing business conditions. Security. Because the Internet provides almost universal access, a company’s assets must be protected against misuse, whether accidental or malicious. At the same time, that protection should not compromise a site’s usability or performance nor make its development too complex. There is an additional security issue: Because e-commerce systems enable the collection and usage of sensitive information about individual customers, companies also need to protect the privacy of their customers. Existing Systems. Companies need to be able to harness the functionality of existing applications into e-commerce systems. Most companies new to e-commerce already use information technology to conduct business in non-Internet environments— in existing marketing, order management, billing, inventory, distribution, and customer service systems. The Internet represents an alternative and complementary way to do business. It’s imperative that Internet e-commerce systems integrate existing systems in a manner that avoids duplicate function and maintains usability, performance, and reliability. Interoperability. Interoperability here means the linking of trading partners’ applications in order to exchange business documents. These systems must work together well in order to achieve business objectives. For example, the order-management application of a business partner must interoperate with the inventory applications of its suppliers. Interoperation between businesses reduces costs and improves performance. It enables the implementation of more dynamic value chains. Business partners Brijj- professional networking Merination- study material Jeevansaathi- Indian matrimonial site Allcheck deals- real estate in india Zomato- food guide 99 acres- real estate in india Shiksha- education and career Mydala. com- deal offering site PEST Analysis POLITICAL: 1. Government support for increasing Internet penetration in India. 2. Tax benefits to corporate. 3. Government policy to increase jobs 4. Pumping money in the infrastructure ECONOMICAL 1. Booming Indian economy. 2. Increase in Indian GDP 3. Increase in ratio of Employed to unemployed people 4. Base of internet users multiplied by 10 to 11 times in last 6 years. SOCIAL 1. People spend more time on internet 2. Rise of social networking site 3. High priority on time and convenience. 4. Improving usage of Broadband and high computer literacy. TECHNOLOGICAL 1. increase in broadband services 2. Increasing penetration rate of broadband and wireless internet. 3. Better managed E business site for ease, privacy and advancements in net banking. SWOT Analysis †¢ naukri. com has the first mover advantage. It is still paying off till date with naukri having the best brand recall in terms of job portals. The site design has received great acceptance among Indians. (better than monster and timesjobs) †¢ It has the experience of being in the market for almost a decade. †¢ It has a large market share while monsterindia and Timesjobs are far behind. †¢ It ranked as India’s number one job site on all parameters — page view, reach, and traffic. †¢ It has the advantage of a clear revenue model since its inception. While it has a few services that are free to both job seekers and job providers, the majority of their services are paid for by the recruiters. †¢ It has a very committed team. This is clear from the visits made by them to establish contact. It is known to have one of the best work atmospheres. Weaknesses †¢ It has a large number of employees and hence the company incurs a high cost for managing salesforce. †¢ There is a high level of attrition. †¢ Employer Branding on Naukri. com is hardly visible which is a major product flaw on the portal Opportunities †¢ Internet users are increasing day by day. Approximately, 7. 5 million urban Indians are using the net. †¢ Further, with broadband infrastructure being rolled out, there are more opportunities on the net. †¢ The scope of online recruitment is, therefore, increasing. Like any other o nline recruitment company, it has the advantage of being a low cost medium of recruitment.