Benetton Speech or Presentation Example | Topics and Well Written Essays - 500 words - 1

Benetton - Speech or Presentation Example Their usage of technology and the media is the greatest, bearing in mind that Benetton’s main tool of advertisement is the media; it will be easy to sell the Group’s products to them. In order to maintain Benetton’s competitive edge, the company has to make important strategic positioning changes. Europe is Benetton’s biggest market, however, the cost of running business in Europe is quite high, and the profit margins are minimal. Thus, it would be wise to cut the expenses in Europe. The Asian market provides Benetton with a large population to which it can sell its products. In spite of the Asian countries providing varying characteristics and regulations, the market shows expansive development in the retail sector that Benetton can take advantage of and sell more of its products. (Suh & Howard, 2013). The developing aspect of the Asian market presents a favourable offering that Benetton can occupy with the help of the funds it saves from the spending reduction in Europe. Moreover, the competition in Asian markets is not as harsh as that in Europe where Benetton’s competitors have established themselves. The Benetton Group has to improve its standing with more utilisation of the green strategy. One thing for sure is that it has to develop products that are environmental friendly and show dedication to the green strategy. Thus, it has to remodel the strategy around its products by signing with recognised labels. These labels have to show the company’s eco-friendliness. As noted by Garcia (2015) there number of eco-labels globally stands at 437. Using recognised labels like Energy Star in the U.S. will help Benetton to improve believability to its advertisements especially the benefits its products have on the environment. Especially at such a time when people are more aware of the importance of the environment in their lives with the effects of global warming and climate change. With the continued digitalisation of nearly every aspect of day-to-day

Government response to terrorism Essay Example | Topics and Well Written Essays - 3250 words

Government response to terrorism - Essay Example There have been numerous controversies surrounding legal definition of terrorism. Left-wing critics claim that use of a nation’s armed forces in crushing an opponent’s political progress amounts to terrorism. In this context, a ruling government which uses indiscriminate violence to destroy an opponent’s progress engages in terrorism. Apart from a ruling government, terrorism comprise of violent activities used by nationalists fighting an oppressive regime. In fact the late Nelson Mandela was once branded as a terrorist by the white government in South Africa. This means that these controversies undermine existence of a definite boundary between justifiable uses of violence for political progress. Fraser and Staniforth (2012) says that from a legal perspective, UK law defines terrorism as any act of violence that causes or threatens to cause indiscriminate loss of lives, property damage and create a serious risk to health and safety of the public. The UK governme nt takes any such form of violence which seeks to influence governmental institutions or the public as acts of terror. Terrorism is not new in Britain. In the last decade, British security forces arrested approximately 1800 people in connection to terror related cases. Most of these individuals arrested are British citizens involved or associated with accomplishing assistance roles in extremist activities. Demographics show that a substantial portion of those arrested are radical youth lured by perpetrators towards a path of violent extremism.